Privacy Policy

Last Updated: June 7, 2025

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At Bexmore & Co. ("we," "our," or "us"), we are committed to protecting the privacy of our clients, customers, and website visitors. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our services, website, or other platforms.

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1. Information We Collect

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We collect various types of information to provide and improve our services. This may include:

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• Personal Identification Information: Name, email address, postal address, phone number, and any other contact details you provide.

• Account Information: If you create an account with us, we may collect your username, password (encrypted), and other account-related details.

• Payment Information: If you make purchases, we collect necessary payment details (e.g., credit card numbers, billing address). Please note that we typically use third-party payment processors, and we do not store sensitive payment card information on our servers.

• Service Usage Data: Information about how you use our website and services, including IP addresses, browser type, operating system, pages visited, time spent on pages, referral sources, and clickstream data.

• Communications: Records of your correspondence with us, including emails, chat transcripts, and phone calls.

• Estate Service Data: Specific information relevant to the estate services you are interested in or engage us for, which may include details about your assets (e.g., real estate, financial accounts, digital assets), beneficiaries, family relationships, existing wills or trusts, healthcare directives, funeral wishes, and specific needs or requests related to estate planning, probate, or administration. This data is collected solely to facilitate the provision of estate services by professional providers as outlined in this policy.

• Demographic Information: Such as age, gender, preferences, and interests, when voluntarily provided by you.

• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our website and hold certain information. For more details, please see our "Cookies and Tracking Technologies" section below.
   

2. How We Collect Your Information

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We collect information through various methods:

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• Directly from You: When you register for an account, subscribe to our newsletter, fill out forms, make a purchase, provide information for estate services, or communicate with us directly.

• Automatically: As you navigate our website, through cookies, web beacons, and other tracking technologies.

• From Third Parties: We may receive information about you from third-party services, partners, or publicly available sources, where permitted by law.
   

3. How We Use Your Information
 

We use the information we collect for various purposes, including:

• To Provide and Maintain Our Services: To operate our website, process your transactions, fulfill your orders, manage your account, and specifically to facilitate the connection and provision of estate services through our professional provider network.

• To Connect You with Professional Estate Service Providers: This is a core function of Bexmore & Co. By submitting your opt-in data for estate services, you authorize us to share your relevant personal and estate service data with qualified and vetted professional estate service providers within our network. This sharing is done solely for the purpose of enabling these providers to offer and deliver the estate services you have expressed interest in or engaged us for.

• To Improve and Personalize Your Experience: To understand how you use our services, develop new features, and tailor our content and offerings to your preferences, including providing you with appropriate matches for estate service providers.

• To Communicate with You: To send you important updates, newsletters, marketing and promotional materials (with your consent, where required), and to respond to your inquiries and support requests related to your general interactions and specifically to your estate service needs.

• For Marketing and Advertising: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns.

• For Analytics and Research: To analyze trends, track user engagement, and conduct research to improve our business operations and the effectiveness of our provider matching.

• For Security and Fraud Prevention: To protect our services, users, and business from fraudulent activities and unauthorized access.

• To Comply with Legal Obligations: To meet our legal and regulatory requirements.
   

4. How We Share Your Information
 

We may share your personal information with third parties in the following circumstances:

• Professional Estate Service Providers: As explicitly described above, and as a fundamental part of our service, we share your Personal Identification Information and Estate Service Data with professional estate service providers in our network. This sharing is conducted only after you have opted in to utilize our service for connecting with such providers. These providers are bound by contractual agreements with Bexmore & Co. to use your data solely for the purpose of providing the requested estate services and to protect your privacy in accordance with applicable laws and their own professional obligations.

• Service Providers (Operational Support): We may share your information with other third-party vendors and service providers who perform general operational services on our behalf, such as payment processing, website hosting, data analysis, general marketing (separate from sharing for core estate services), and customer support. These service providers are obligated to protect your information and use it only for the specific purposes for which it was disclosed to them and in a manner consistent with this Privacy Policy.

• Business Transfers: In the event of a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity.

• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

• To Protect Our Rights: We may disclose your information to enforce our terms and conditions, protect our rights, privacy, safety, or property, or that of our affiliates, users, or the public.

• With Your Consent: We may share your information with third parties when we have your explicit consent to do so, beyond the consent for connecting with estate service providers.
   

5. Cookies and Tracking Technologies
 

Bexmore & Co. uses "cookies" and similar tracking technologies to enhance your experience and collect information about your Browse activities.
Cookies are small data files stored on your device that help us:

• Remember your preferences and settings.

• Analyze website traffic and usage patterns.

• Deliver personalized content and advertisements.

• Facilitate secure logins.

You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website. For more detailed information about how we use cookies and your choices, please refer to our dedicated Cookie Policy.
 

6. Data Security
 

We implement reasonable security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include SSL encryption for data in transit, encryption at rest for sensitive data, firewalls, regular security audits, multi-factor authentication for internal systems, and strict access controls based on the principle of least privilege. We also require our professional estate service providers and other third-party service providers to implement robust security measures to protect your data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

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7. Your Data Protection Rights
 

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal data:

* Right to Access: You have the right to request copies of your personal data that we hold.

• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.

• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.

• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions, including the sharing of your data with professional estate service providers, in which case we may no longer be able to provide our core service to you.

• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

• Right to Withdraw Consent: If we are relying on your consent to process your personal data (for example, for sharing with professional estate service providers), you have the right to withdraw that consent at any time. Please be aware that withdrawing consent for data sharing essential to our core service will likely prevent us from providing those services to you.

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request in accordance with applicable data protection laws.
 

8. Children's Privacy
 

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from individuals under 18. If you are under 18, please do not use or provide any information on this website or through any of its features. If you believe we have inadvertently collected personal information from someone under 18, please contact us immediately, and we will take steps to delete that information.
 

9. International Data Transfers
 

If you are located outside of the United States, please be aware that the personal information we collect may be transferred to, stored, and processed in the United States or other countries where our service providers or professional estate service providers are located. These countries may have data protection laws that are different from those in your jurisdiction. By using our services and providing us with your information, you consent to such transfers. We will take appropriate measures to ensure your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws, including implementing appropriate safeguards like Standard Contractual Clauses where required for transfers from the European Economic Area.
 

10. Changes to This Privacy Policy
 

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.
 

11. Governing Law
 

This Privacy Policy and your use of our services shall be governed by and construed in accordance with the laws of the State of North Carolina, United States, without regard to its conflict of law principles. Any legal action or proceeding arising under this Privacy Policy will be brought exclusively in the federal or state courts located in New Hanover County, North Carolina, United States, and you hereby consent to the personal jurisdiction and venue therein.
 

12. Contact Us
 

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us

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